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Since 1986

WI-Mail is our paste-and-blast email advertising and marketing system for WIA Advanced members to reach Wireless industry decision makers. This friendly WI-Mail system, your system, features your custom list, ours combined with yours if you wish, your email design with graphics, a proof for your approval or editing, and a button to get your advertising on the way immediately to movers & shakers, buyers & sellers.

Your designs archived
Email pages with graphics you worked hard to produce are stored and archived at your space on the WIA server for you to use again, edit or delete.

Forget the arrogant email services
Unlike the superbly friendly bulk email services and contractors that almost consider you and your email list as criminal, WI-Mail is developed by WIA, for you, and dedicated to our industry. We don't ask you, "where did you get your email list?". It's your list and the Wireless Industry Association list and it's the opt-in list, thank you.

Work done here
We take care of the details of opt-outs, (unsubscribes) and add the latest new WIA email addresses to the WIA list. You can add new addresses to your list on the server anytime. Just enter them or copy and paste them in at the add addresses page. You command WI-Mail to blast - to your list, the resulting list. Duplicates and do-not-sends are properly processed and out your email advertising goes to the industry.

This process provides you an up-to-date clean list to download or save on your local computer.

See latest Email Notes from WIA President Bob Hutchinson

Wholesale buyers and sellers in our industry now look to make sure emails have the proper credentials for responsible vendors at the bottom, like those below.

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From WIA President Bob Hutchinson

Lists get smaller
With a bulk email system the recipients can and do react to the sheer volume of mail by opting out of the senders efforts or opting out of all mail from the email system operator. This causes the lists used to become smaller and smaller through depletion or reactive churn. In some cases the sender company reacts to the depletion by increasing the volume of emails sent. This causes the sender's email marketing plans to become self defeating, self destructive. It can create an attitude of severe indifference in the minds of some industry email recipients. More recipients churn off the lists and may even ignore all of the senders marketing efforts through other channels.

This bulk email recipient reaction was and is predictable. Indeed it reinforces the need and dependence of responsible Wireless industry companies on business to business networking. Networking that allows business commerce to take place in an organized and efficient manner. Bulk email is still an important tool for many but it is "another marketing tool", not a replacement for responsible marketing operations. It must be utilized in moderation to avoid the negative reactions mentioned above. Networking through our Wireless Dealer Market clearinghouse is the most efficient and powerful marketing and sales tool in our industry.
- Bob Hutchinson